From the brilliant bass snatching mind of expert angler Frank Scalish comes the FX Series, and we are sure it will change everything you once knew about the dabs of paint on your fishing lures.

The FX Series was created to give the ultimate illusion of baitfish underwater thanks to a secret process of layering pearlescent patterns over a translucent lure body. The combination provides the utmost in realism when cutting through the water resulting in less retreats and more bone jarring strikes!

Hold a custom FX Series pattern up to the light and you immediately notice the myriad of pearls shining, but once it dives in the water and begins to refract light the real magic happens.

With the unbelievable amount of pressure placed on modern gamefish we feel the FX Series is poised to give anglers an uncanny edge above all the other tools available and change the lure designing world forever.