Berkley PowerBait makes novice anglers good and goodanglers great! Berkley scientists have spent over 25years perfecting an irresistible scent and flavor -the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving you thetime and confidence to Feel More Bites – Set MoreHooks and Catch More Fish!

• Smells and tastes like your favoritescents
• Crystalina glitter reflects light and increasesvisibility